Privacy Policy

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Last updated: Friday 1st May 2026

Telemarket Ltd t/a Home Energy Counsel  (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us, whether through our website, over the phone, or during consultations.

We handle your personal data in accordance with the requirements of the UK GDPR and the Data Protection Act 2018, and follow guidance issued by the Information Commissioner's Office (https://ico.org.uk).

Home Energy Counsel provides advice and services relating to renewable energy solutions, including solar, battery storage, and home energy improvements.

We are an Appointed Representative of Shermin Finance Ltd, which is authorised and regulated by the Financial Conduct Authority (https://www.fca.org.uk).

For data protection purposes, Home Energy Counsel acts as a data controller.

We may collect and process the following types of personal data:

• Full name 
• Address 
• Email address 
• Telephone number
  

• Property type and ownership status 
• Energy usage data, including electricity and gas consumption 
• Details about your current heating or energy systems
  

• Basic financial details required for finance introductions 
• Information necessary to assess affordability where relevant
  

• IP address 
• Device and browser type 
• Website usage data collected via cookies
  

• Your preferences for receiving marketing or service communications
  

We collect personal data through:

• Website enquiry forms 
• Telephone calls and consultations 
• Advertising platforms where you have submitted your details 
• Third-party partners where you have given permission 
• Automated technologies such as cookies
  

We use your personal data to:

• Assess your suitability for renewable energy solutions 
• Provide recommendations and quotations 
• Arrange surveys, installations, and follow-up services
  

• Introduce you to finance providers through Shermin Finance Ltd 
• Support eligibility and affordability checks
  

• Confirm appointments 
• Provide updates on your enquiry or installation 
• Respond to questions or requests
   

• Analyse website performance and user behaviour 
• Enhance customer experience and service delivery
  

• Comply with obligations set by the Financial Conduct Authority (https://www.fca.org.uk) 
• Prevent fraud and financial crime
  

We process your personal data under the following lawful bases:

• Consent for marketing communications 
• Contract where processing is necessary to deliver services 
• Legal obligation where required by law or regulation 
• Legitimate interests to operate and improve our business
  

We may share your personal data with:

• Shermin Finance Ltd 
• Approved lenders and finance providers
  

• Installation teams and surveyors 
• Technology and CRM providers 
• Service and support partners
  

• Financial Conduct Authority (https://www.fca.org.uk) 
• Information Commissioner's Office (https://ico.org.uk)
  

We only share your data where necessary and ensure appropriate safeguards are in place.

We implement appropriate technical and organisational measures to safeguard your personal data, including:

• Secure systems and data storage 
• Controlled access to information 
• Staff training on data protection responsibilities
   

We retain your data only for as long as necessary to fulfil the purposes outlined in this policy and to meet legal and regulatory requirements.

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you 
• Request correction of inaccurate or incomplete data 
• Request deletion of your data where appropriate 
• Object to or restrict processing 
• Request transfer of your data 
• Withdraw consent at any time where processing is based on consent
  

To exercise your rights, please contact us using the details on our Contact Us page.

Our website uses cookies to improve functionality and user experience.

You can manage or disable cookies through your browser settings.

We will only send marketing communications where permitted by law.

You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly.

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

If you have any questions about this Privacy Policy or how your data is handled, please contact us via the details provided on our Contact Us page.

If you are not satisfied with how we handle your data, you have the right to raise a complaint with the Information Commissioner's Office (https://ico.org.uk).